How, What, Where and Why of Keywords.

One of the foundation stones to internet marketing is Keywords.

What are Keywords? To put it simply a keyword is what you put in the search box on Google. A keyword is one, two or more words. Usually you will use more than one word and a one word keyword is too broad. For example if I was looking for something to do with fishing, if I searched “fishing” I would get millions of results. So I would refine it a bit more and search for “fishing rods”. This would narrow the search. When we add keywords to our site we need to be very specific to get results.

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